Avenida Jaime III, Palma – Shopping & Style in the City
A Landmark Shopping Street
Avenida Jaime III is one of Palma’s most famous boulevards, lined with elegant arcades, designer boutiques, and Spanish department stores. Opened in the 1940s, the avenue was named after King James III of Mallorca and has since become a central hub for shopping and strolling.
The street connects Passeig de Mallorca with Plaça Joan Carles I (the entrance to Passeig del Born), making it an easy stop if you’re exploring Palma’s city centre on foot.
Shopping on Jaime III
This boulevard offers a mix of international fashion houses, Spanish chains, and lifestyle brands:
- El Corte Inglés – Spain’s most famous department store, with everything from fashion to electronics.
- Mango, Massimo Dutti & Zara Home – Spanish fashion staples.
- Designer Boutiques – Hugo Boss, Bvlgari, and other high-end shops.
- Lifestyle & Accessories – Opticians, jewelers, and gift shops under the arcades.
💡 Palma Weekly Tip: Many boutiques open late morning (10:00–11:00) and close for siesta (14:00–17:00), while El Corte Inglés stays open all day.
☕ Cafés & People-Watching
Between shops, enjoy a coffee or snack under the arcades. Popular stops include:
- Cappuccino Grand Café (Plaça Joan Carles I) – A stylish spot at the start of Jaime III.
- Local Cafeterías – Ideal for a café con leche and a pastry.
- Side Streets – Small tapas bars and wine spots just off the main avenue.
👉 Related: Breakfast Spots in Palma | Best Brunch in Palma
🗺️ Location & Getting There
| Mode | Duration | Details |
| On Foot | Central Palma | Easy to combine with Passeig del Born & Plaça Major |
| Bus | 5–10 min | Several EMT city bus lines stop nearby |
| Car | Parking garages | Underground car parks at Passeig de Mallorca and Via Roma |
👉 Related: Public Transport in Mallorca
📸 Nearby Attractions
| Attraction | Distance | Why Visit |
| Passeig del Born | 2 min walk | Palma’s luxury shopping & dining boulevard |
| Plaça del Mercat | 2 min walk | Historic square with modernist architecture |
| Es Baluard Museum | 5 min walk | Contemporary art in a converted fortress |
| Plaça Major | 10 min walk | Iconic square with arcades & street performers |
🗓️ Best Time to Visit
- Morning: Quieter shopping and fresh coffee stops.
- Afternoon: Livelier after siesta, especially in summer.
- Evening: A pleasant stroll when the arcades are lit up.
🛍️ Avenida Jaime III vs Passeig del Born
| Feature | Avenida Jaime III | Passeig del Born |
|---|---|---|
| Focus | High-street fashion, Spanish brands, El Corte Inglés | Luxury boutiques & designer flagships |
| Atmosphere | Wide boulevard with arcades, more local shoppers | Elegant promenade, more tourist-heavy |
| Shops | Mango, Massimo Dutti, Zara Home, Hugo Boss | Louis Vuitton, Bvlgari, Carolina Herrera |
| Food & Drink | Cafés under the arcades, casual tapas nearby | Stylish cafés & upscale dining spots |
| Best For | Everyday shopping, department store convenience | High-end luxury and lifestyle experiences |
💡 Palma Weekly Tip: Do both. Jaime III for variety and Spanish brands, then continue into Passeig del Born for a luxury stroll and people-watching.
Avenida Jaime III, Palma
Is Avenida Jaime III good for luxury shopping?
Yes, though for flagship luxury brands, head to nearby Passeig del Born.
Are shops open on Sundays?
Most boutiques close on Sundays, but El Corte Inglés opens during peak tourist seasons.
Is Jaime III pedestrianized?
No, it’s a traffic street, but wide pavements and arcades make it pedestrian-friendly.
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