ENMallorca Makes the Global Top 5 in Mastercard’s 2025 Travel Report
In case you needed one more reason to love this island — Mallorca just landed the #5 spot on the global list of the most sought-after travel destinations for summer 2025.
The ranking comes straight from the new Travel Report 2025 by the Mastercard Economics Institute, a deep dive into the data behind where the world wants to go this year. And we love when hard numbers back up what locals and loyal visitors already know: Mallorca continues to be one of Europe’s most magnetic, meaningful travel experiences.
📰 First seen in our friends at the Majorca Daily Bulletin.
🌟 Global Ranking Highlights – Where Mallorca Stands
According to Mastercard’s latest report, here are the top 10 most in-demand destinations for summer 2025 among international travelers:
- Tokyo, Japan
- Paris, France
- Nha Trang, Vietnam
- Shanghai, China
- Mallorca, Spain
- Beijing, China
- Seoul, South Korea
- Reykjavik, Iceland
- Madrid, Spain
- Malé, Maldives
Not too shabby — Mallorca outranked major metropolises like London, Dubai, and Rome, proving that the island’s mix of Mediterranean magic and meaningful experiences hits differently in 2025.
🏖️ Why Mallorca Still Wins in 2025
The report notes a strong trend among travelers toward destinations that offer “personal meaning and long-term value” — think wellness escapes, slow travel, and nature-connected experiences.
And that’s exactly where Mallorca shines:
- 🏞️ Natural diversity: from rugged Tramuntana peaks to turquoise coves
- 🍽️ World-class food scene: from rustic cellars to Michelin-starred rooftops
- 🏨 Design-led boutique hotels and fincas
- 🚴♀️ Experiential travel: hiking, cycling, wine tasting, boat days
- 🎨 Local culture and heritage: centuries-old villages, Moorish architecture, festivals year-round
🔗 Planning your trip? Explore our guide to Where to Stay in Mallorca and What to Do in Mallorca
🍷 Europe Leads in Culinary Tourism — and Mallorca’s Not Far Behind
While Istanbul took the crown as the most food-diverse city (restaurants reportedly welcomed tourists from 67 nationalities), Spain featured heavily in the culinary travel ranking — with Barcelona and Mallorca standing out for Mediterranean cuisine and wine-driven tourism.
Europe’s foodie hotspots, according to Mastercard:
- 🇹🇷 Istanbul
- 🇫🇷 Cannes
- 🇨🇭 Interlaken
- 🇪🇸 Barcelona
- 🇭🇷 Dubrovnik
📍 Note to self: there’s still time to book that summer tasting menu in Palma’s Old Town.
🔗 Not sure where to start? Read our roundup of Palma’s Best Restaurants for Wine Lovers
🧭 Trending: Longer Trips, Slower Travel, Nature-Focused Experiences
Another trend spotlighted in the report: “The Experience Economy” is stronger than ever. Over 70% of Europeans surveyed say that bucket list travel is a top priority in 2025.
Noteworthy trends:
- ✈️ US visitors now spend more time per trip in Europe (up to 8.1 days)
- 🌲 Finland’s national parks account for 7.1% of total tourism spend
- 🧘♀️ Interest in wellness travel, sustainable retreats, and adventure holidays is rising fast
Mallorca’s rising luxury eco-retreats, wine lodges, and slow-living countryside fincas tick all the boxes.
🔗 Curious? Discover The Best Luxury Hotels in Mallorca
💬 Final Thoughts
As global travel becomes more intentional, Mallorca remains a place that delivers more than a holiday — it delivers a feeling. Whether you’re here for the sea, the soul, or the slow moments in between, the world is waking up to something we’ve known all along: Mallorca is always worth the trip.
📈 Palma Weekly will continue tracking travel trends, experiences, and hidden gems that matter most to travelers.
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