ABTA Travel Convention 2025 – Mallorca Hosts the UK Travel Industry
🗓️ What is the ABTA Travel Convention?
The ABTA Travel Convention is one of the UK travel industry’s most important annual gatherings. It brings together travel agents, tour operators, policymakers, and airline executives to discuss trends, challenges, and opportunities in tourism.
2025 marks a special return to Mallorca — the first time since 2011, and continuing a tradition: Mallorca is the only destination to have hosted the event in every decade since the 1970s.
🎯 Why This Convention Matters for Mallorca
The 2025 convention is not just another business meeting — it places Mallorca in the international spotlight.
- 300+ senior delegates: including Jet2, EasyJet Holidays, British Airways, and TUI.
- UK media coverage: reporters from The Times, The Telegraph, The Guardian, and The Sun will attend.
- Debates on overtourism & sustainability: how to balance destinations, residents, and visitors.
- Calvià & Magaluf regeneration: modernisation efforts highlighted to the global tourism industry.
- ABTA’s 75th anniversary: making this year’s edition especially significant.
For Mallorca, this is both a showcase opportunity and a moment to reflect on the island’s long-term tourism strategy.
📍 Venue & Accommodation
The convention will take place at the Calvià Beach Resort in Magaluf, with delegates staying at Meliá Calvià Beach Hotel and Meliá South Beach Hotel.
- 30 minutes from Palma Airport by car or taxi.
- Part of Calvià’s urban regeneration, designed to reposition Magaluf as a premium Mediterranean destination.
- Direct access to the beach, modern conference facilities, and five-star amenities.
🔍 Convention Highlights
The official programme runs from 6–8 October 2025 and will include:
- Panel sessions on sustainable growth and rethinking mass tourism.
- Networking events with airlines, tour operators, and policymakers.
- Social events celebrating ABTA’s 75th anniversary.
- Excursions showcasing Mallorca’s tourism diversity: from Palma’s cultural landmarks to Serra de Tramuntana landscapes.
🍽️ Where to Eat Near the Convention
Delegates staying in Magaluf and Calvià have plenty of dining options, from fine dining to casual beachside meals.
| Restaurant | Style | Why Go |
| UM Beach House (Portals Nous) | Beach club & dining | A 10-minute taxi from Magaluf, popular with corporate groups. |
| Siso Beach (Son Matías, Palmanova) | Contemporary Mediterranean | Elegant terrace with sea views, modern cuisine. |
| Il Chiringo (Palmanova Beach) | Mediterranean & international | Relaxed beachfront dining, ideal for informal networking lunches. |
| Traditional Tapas in Calvià village | Spanish & Mallorcan | Authentic atmosphere away from the beachfront. |
👉 For fine dining further afield, see our Michelin-Starred Restaurants in Mallorca and enjoy post-convention drinks at one of Palma’s Best Rooftop Bars.
🚗 Car Rental & Day Trips
For delegates extending their stay, renting a car is the easiest way to see more of Mallorca.
- Book via our partner: Discover Cars – Mallorca.
- Pick up directly at Palma Airport for convenience.
Suggested Day Trips:
- Serra de Tramuntana – UNESCO landscapes and mountain villages.
- Port d’Andratx – A luxury harbour town with seafront dining.
- Valldemossa & Deià – Cultural gems within an hour of Magaluf.
- Es Trenc & Sa Ràpita – Famous beaches for a relaxing post-event escape.
🗓️ Suggested Itinerary: 3 – 4 Days in Mallorca
If you’re attending ABTA 2025 and want to make the most of your time on the island, here are some easy add-ons:
Day 1 – Palma & Culture
- Visit La Seu Cathedral and the Old Town.
- Lunch at Santa Catalina Market.
- Evening drinks at a rooftop bar in Palma.
Day 2 – Serra de Tramuntana
- Morning drive to Valldemossa and Deià.
- Afternoon hike or visit to Mirador Es Colomer.
- Dinner with sea views in Port de Sóller.
Day 3 – Beaches & Relaxation
- Discover Es Trenc or Sa Ràpita for unspoiled beaches.
- Lunch at a local beachfront chiringuito.
- Optional winery visit in Binissalem.
Day 4 – Golf or Yachting
- Tee off at a top course like Golf Son Gual or Golf Alcanada.
- Or book a yacht charter in Palma for a day on the water.
👉 For planning, see our guides to Beaches in and Around Palma, Wine Tasting in Mallorca, and Golf in Mallorca – The Ultimate Guide.
When is the ABTA Travel Convention 2025?
It takes place from 6–8 October 2025.
Where will delegates stay?
At Meliá Calvià Beach and Meliá South Beach in Magaluf, Calvià.
Who will attend?
Over 300 industry leaders, including representatives from Jet2, EasyJet Holidays, British Airways, and TUI.
What is the main theme?
Sustainability, overtourism, and the future balance between destinations, residents, and visitors.
📖 Good to Have Guides for Delegates
If you’re attending ABTA 2025 and extending your stay, explore these Palma Weekly guides:
